Black Friday 2026
Black Friday Sale - Everything You Need To Know
A once-a-year chance to save on past, present & never to return again styles. Stock up for the months ahead, treat yourself before baby arrives, or find the perfect gift for a mama-to-be.
Sign up to get exclusive first access - some styles our sizes are low in stock, so once a size is gone, it's gone.
FAQ's
How do I shop early?
Join our mailing list. Every subscriber, whether you’ve been with us for years or signed up yesterday, gets early access and first pick of sizes. We’ll email you the moment the doors open.
When is the sale on?
Black Friday runs from [day, date] to [day, date] 2026. Subscribers get in first, before everyone else.
Is the new collection included?
No, our newest arrivals and core items stay at full price. If there’s a recent piece you love, there’s no reason to wait for it to be reduced.
Can I return or exchange sale pieces?
Black Friday Sale items (excluding Final Sale items - which are final sale and can't be returned) can be exchanged for a different size only (so can't be exchanged for another colour or style), or can b returned for a refund or credit note.
Which size should I buy if I’m early in my pregnancy?
Most of our pieces are designed to grow with you through every trimester and beyond, so buy your usual pre-pregnancy size unless the product page says otherwise. Check our size guide before you check out, and if you’re unsure between sizes, our team is happy to help.
Will sold-out sizes come back?
Sale stock is limited and won’t be restocked or apart of the Black Friday sale once it sells out. We’ll add more styles part-way through the sale, so check in over the sale.
I’m in the US. Will I pay duties or taxes when my order arrives?
No. US orders ship by DHL with all duties and import charges already included, so there’s nothing extra to pay at your door.