The Story Behind The Icons Collection
The Story Behind The Icons Collection
The Story Behind The Icons Collection
The Story Behind The Icons Collection
The Story Behind The Icons Collection
The Story Behind The Icons Collection
The Story Behind The Icons Collection
The Story Behind The Icons Collection
The Story Behind The Icons Collection
The Story Behind The Icons Collection
The Story Behind The Icons Collection
The Story Behind The Icons Collection
The Story Behind The Icons Collection
The Story Behind The Icons Collection
The Story Behind The Icons Collection
The Story Behind The Icons Collection
The Story Behind The Icons Collection
The Story Behind The Icons Collection
The Story Behind The Icons Collection
The Story Behind The Icons Collection
Edits

The Story Behind The Icons Collection

Introducing Icons. Some pieces earn their place, Icons is built around them.

Drop 06 of AW26 is a collection of seven elevated looks, designed to anchor your wardrobe. Grounded in black, white and refined neutrals. Think taupe marle, wheat and ivory, each piece intentionally minimal. A refined cornflower blue moves through the collection with quiet confidence, adding contrast without noise.

Founder, and mum of four boys, Annie describes the intention behind the Icons Collection:
"Icons was designed around the pieces you reach for without thinking. The ones that make getting dressed feel effortless because they already work with everything else in your wardrobe. We focused on creating silhouettes that feel modern now, but will feel just as relevant years from today" 

Icons is not about more. It's about the right pieces, chosen carefully. Designed to hold their place season after season. The Remi Work Coat that feels as considered in the conference room, as it does at school pick-up. The Scoop Neck Luxe Dress that needs nothing added to it. The Wrap Tie Knit that layers perfectly.

Describing what the word iconic means to her, Annie defines the edit perfectly.

"To me, an iconic piece isn't defined by a moment or a trend. It's something that becomes part of your everyday life. The kind of piece you continue to wear, style and rely on season after season because it always feels right".

The best pieces don't date. They settle in.

Icons closes out AW26 the way the season began: with intention. Seven looks that will still feel right long after this season has passed.

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