How would you describe the SS24 Collection?
The collection is a real mix of maternity essentials - knit pieces, versatile shirting, and chic new maternity sets - all designed to feel effortless and fresh. It’s the perfect balance of minimalist weekend wear and special occasion pieces for the modern mother who values both style and ease.
Styles featured from Top to Bottom: Wrap Tie Tank (Off White) and matching Catalina Knit Skirt (Off White); Woodford Crop Tank (Barbie) and the matching Nevaro Knit Short (Barbie)
What was your inspiration when designing the SS24 Collection?
My inspiration came from the lightness and freedom that holidays bring, where you naturally become the best version of yourself - relaxed, happy, and carefree. I wanted to capture that feeling of being barefoot with sun-kissed skin and salty hair after long days unwinding on the beach. My hope is that these pieces give you the same sense of warmth, joy, and transformation that a sunny escape does.
What was on your moodboard when designing?
My moodboard was filled with sunny hues, especially the soft lemon and lots of blues (my favourite colour), which you’ll see throughout the collection - it immediately brought to mind the warmth of sunshine, ocean swims and those stunning blue summer skies, all which make me so happy. I also included some treasured snapshots from a recent family holiday to Fiji; seeing my four boys so carefree on the beach always fills me with happiness.
Styles featured from Top to Bottom: Azure Shirt; Catalina Knit Jumper (Lemon) and Knit Short (Lemon)
What is your favourite SS24 piece?
It’s so hard to choose just one! I’m absolutely in love with the Ruched Fluid Jersey Top paired with the matching Fluid Maxi Skirt in black (pictured below). It’s a sleek, cool outfit that feels fresh and perfect for sunset drinks (or mocktails!). And of course, I can’t resist our bestselling Resort Dress, now reimagined in a beautiful soft lemon - it’s a real standout in this collection.
Styles featured from Top to Bottom: Ruched Fluid Jersey Top and the matching Fluid Maxi Skirt; Resort Dress (Lemon)
One fun fact about this collection?
We actually shot the campaign in Bali which is where the brand first begun, and it truly brought my original inspiration to life. The incredible light, the salty ocean breeze, and the vibrant pinks and reds of a Balinese sunset was the perfect backdrop for these pieces. The shoot was filled with so much fun and calmness and I think that energy really shines through.
Top to Bottom: Behind the scenes images of the beautiful beaches that we shot at.
For expecting mums planning a Babymoon, what 3 pieces would you recommend packing?
If I can only pick 3 (that's hard as I'm an over packer!), I would do a top, a pant and a dress. In this collection, I’d start with the Deep V-Neck Jumper in black, a versatile top that pairs effortlessly with everything and the perfect layer to have on hand in the evenings. The Low Rise Linen Pant is a must-have holiday staple – linen truly embodies the essence of a vacation and I'm obsessed with the detailed piping down the sides. And of course, every mum needs a chic dress for a sunset dinner or sunny lunch - our Sundress is perfect for both. (All 3 styles are pictured below).
Love what you see? Take this as your cue to refresh your maternity wardrobe with our SS24 style essentials.