A Look Behind Our SS2627 Campaign Shoot

Three days, seven locations, and Melbourne as the backdrop for a new season of motherhood.

The SS2627 campaign shoot took us across the city in a way that felt fitting for a season built around real life. From city streets and heritage buildings, to content studios and hotel rooms. Each location chosen to reflect a different side of how a mother moves through her days.

The Légoe team doesn't often get to be in the same room. Spread across different cities, campaign shoots are one of the rare occasions we have the chance to bring together our creativity, personality and experience in person.

On bringing everyone together, L/H Founder Annie shares:

"There’s something really special about bringing the team together for a campaign shoot. Seeing the collection come to life, surrounded by the people who have all played a part in creating it, is always such a proud and exciting moment for me". 

Styling was in the hands of Megan Cross, hair and makeup by Kate Fletcher, and Posie Studio behind the lens. Incredibly talented people in the same room, with a shared understanding of what we're there to create. 

Seven collections were shot across the three days. Our first collections of the season -  Work to Weekend is already live, and Elevated Basics, arriving soon - set the tone for a season focused on trans-seasonal dressing. Pieces that carry you from the last cool days of winter into spring without a second thought.

More collections, more stories, and more to share as the season unfolds. For now, this is just the beginning.